Originally sourced from: http://marketingfunnelautomation.com/how-to-use-facebook-advertising-to-get-people-to-move-through-your-funnel/

You want to help your prospect stay on track and keep moving through your funnel. To do this, segment your marketing by using pixels. If you haven’t been doing ads for a long time, I know that thinking about retargeting may cause you to break into a cold sweat. But it’s really not that complicated. […]

The post How to use Facebook advertising to get people to move through your funnel appeared first on Marketing Funnel Automation.

Originally sourced from: https://blog.kissmetrics.com/featured-snippets/ If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience […]

Originally sourced from: http://feeds.copyblogger.com/~/540292878/0/copyblogger~Join-Us-for-a-Live-Workshop-on-Modern-Email-Marketing/

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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Originally sourced from: http://feedproxy.google.com/~r/techcrunch/social/~3/hHjJYk6Q0nQ/ Two photo-sharing services are teaming up, as SmugMug buys Flickr from Verizon’s digital media subsidiary Oath. USA Today broke the news and interviewed SmugMug CEO Don MacAskill, who said he hopes to revitalize Flickr . At the same time, he said he’s still figuring out his actual plans: “It sounds silly for the CEO to […]

Originally sourced from: http://feeds.marketingland.com/~r/marketingday/~3/Tm7UmMAlf2w/marketing-day-youtubes-latest-brand-safety-issues-facebook-terms-of-service-changes-more-238777

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land.

Originally sourced from: http://contentmarketinginstitute.com/2017/11/cmos-buying-media-companies/

We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that’s been 210 weeks in the making. Continue reading

The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? appeared first on Content Marketing Institute.

Originally sourced from: https://blog.kissmetrics.com/is-facebook-organic-reach-dead/ Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking […]

Originally sourced from: http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/

How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created. Continue reading

The post How to Develop and Grow a Successful Podcast appeared first on Content Marketing Institute.

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